BE TRUE FOR IRVINE

FOR MORE INFORMATION EMAIL US AT: info@BTFIcollective.com

BE TRUE for IRVINE

HOW IT WORKS

BTFI Collective is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for UC Irvine. When you commit to BTFI, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation.

What is Name, Image, and Likeness (NIL)?

NIL allows student-athletes to grow their brand and connect with the community. Since 2021, collegiate student-athletes can now profit off their name, image, and likeness. NIL activations with student-athletes can range from marketing partnerships with local and national businesses, to autograph sessions, meet-and-greet events and more. Student-athletes can also partner with local organizations to work on initiatives that drive impact, progress, and the overall betterment of their communities.

Want to make a charitable contribution?

Be True For Irvine has partnered with the BPS Foundation, a 501c3, to support UC Irvine student-athletes and help support charitable causes in their community. Supporters will earn a tax-deductible benefit for their contributions. Payment options include credit card, check, wire transfer or ACH.

You can also support through Donated Securities and Donor Advised Funds (DAF). EIN: 88-2260784. Contact Chris Asa for more information at 662-397-4971 or chris@blueprintsports.com

Have Any Questions

For Press Inquiries & Event Opportunities Email: info@btficollective.com